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AI + Your Real Estate Advisor: Why the Best Real Estate Experience May Need Both
AI and real estate are becoming increasingly connected, as artificial intelligence changes nearly every industry—including the way people buy and sell homes.
Today, buyers and sellers can use AI to search for homes, research communities, estimate property values, learn about the buying and selling process, compare options and organize an enormous amount of information in a fraction of the time it once took.
I believe that’s a good thing.
In fact, I believe the future of real estate isn’t about choosing between technology and a real estate advisor. It’s about knowing how to use the strengths of both.
How AI and Real Estate Are Changing the Home Buying and Selling Experience
A recent LendingTree survey of 2,001 U.S. consumers found that 72% of Americans would consider using AI for at least one home-buying or selling task.
Among the most common things consumers said they would consider using AI for were:
- Searching for homes within their budget
- Estimating a home’s value
- Finding down-payment assistance programs
People who had already used AI for housing-related purposes also reported using it to research and compare neighborhoods, search for homes, estimate home values, summarize listings and ask mortgage questions.
That’s a significant shift in how consumers approach real estate.
But another finding from the research may be even more important.
When consumers were asked whom they would trust most when deciding how much to offer on a home, a real estate agent was the most common answer.
That distinction says a lot about where I believe real estate is headed.
AI Can Give Us Information. Experience Gives It Context.
AI is incredibly good at gathering, sorting and analyzing information quickly.
But buying or selling a home isn’t simply an information problem.
Two homes can have similar square footage, similar features and even be located within the same community—and still require very different pricing and marketing strategies.
A buyer may love a house that looks perfect online but discover something completely different when walking through it.
A seller may receive two offers that appear similar on the surface, while the details within those offers create very different levels of risk.
Those situations require context, judgment, local market knowledge and experience.
They also require understanding the people involved.
How I Use AI in My Real Estate Business
I don’t see artificial intelligence as something that replaces the work I do for my clients. I see it as another tool that can help me do that work more effectively.
I use today’s technology to help research information, analyze market data, understand buyer behavior, develop marketing ideas, organize information and expand the online exposure surrounding the homes I represent.
For sellers especially, technology has changed what effective real estate marketing can look like.
My goal is never simply to put a sign in the front yard, enter a property into the MLS and wait for a buyer to find it.
I believe every home deserves a thoughtful marketing strategy built around the property, the likely buyer and the seller’s goals. That can include traditional real estate marketing along with social media, digital platforms and today’s AI tools to help create greater visibility and exposure.
Technology allows us to do more.
Experience helps determine what is worth doing.
Where the Human Advisor Still Matters
There are parts of a real estate transaction where information alone isn’t enough.
Pricing a home requires understanding not only comparable sales but also condition, location, competition, buyer behavior and what is happening in that particular market.
Negotiation requires understanding motivations, priorities and risk.
Marketing requires recognizing what makes one property different from everything else a buyer is seeing.
And sometimes the most important part of my job has nothing to do with technology at all.
Real estate often accompanies a major life transition—a new job, retirement, a growing family, right-sizing, relocating or simply deciding that it’s time for something different.
Those decisions are personal.
That’s where conversation, experience and relationships still matter.
The Best Approach May Be AI + Human Expertise
I expect AI to become an increasingly important part of real estate. Buyers and sellers will have access to more information, better tools and faster ways to research their options.
I welcome that.
An informed client can ask better questions and make better decisions.
But technology works best when we understand both what it can do and where professional judgment still matters.
AI can help us find the information. Experience helps us understand what to do with it.
And I believe the best real estate experience will increasingly combine both.
If you’re thinking about buying or selling in Rio Verde, Tonto Verde, Trilogy at Verde River, North Scottsdale or the surrounding area, I’d be happy to talk about what today’s technology—and the right real estate strategy—can do for you.
Your next adventure starts with one conversation.
Monica Condomitti
Luxury Real Estate Advisor
MC Luxury Real Estate at Coldwell Banker
